Permissible provider-initiated activities include announcing new or continuing affiliations with MA organizations, once a contractual agreement is signed. Announcements may be made through any means of distribution.
Provider affiliation announcements made by plans that do not include marketing are considered communications. If the announcement contains marketing, the announcement must be submitted into HPMS. Provider affiliation announcements made by providers may not include marketing content. For example, an announcement that says Dr. Smith is now accepting Medicare Advantage X, and then provides cost sharing or other marketing content/intent (e.g., Plan X is the greatest Medicare Advantage Plan) would be prohibited.